Learning,
designed with intent.
Fifteen years turning complex subjects into engaging, measurable learning — for corporate teams, technical staff and global audiences.
Programmes & content that land.
From learning need to measurable outcome.
Discover
Needs analysis with stakeholders to define the real performance gap — not just the content request.
Design & build
Storyboard, script and produce — Storyline, Rise, Evolve, AI tools, video and motion graphics.
Launch & measure
Deploy across the LMS/LXP, then review engagement and impact to keep iterating.
Have a learning challenge in mind?
Hello, I'm James.
A professional, flexible and service-oriented designer with extensive IT, education, training and L&D experience across corporate, automotive and public-sector organisations.
I offer a rare combination of creative craft and structured problem solving, with a genuine passion for using technology to support learning and development at scale.
“Good learning isn't about more content — it's about the right experience, at the right moment, that people actually remember.”
Where I've worked
A broad, hands-on toolkit.
- Articulate Storyline
- Articulate Rise
- Vyond
- Synthesia
- Adobe Creative Suite
- Video & motion graphics
- Audio / podcast production
- AI content tools
- SAP SuccessFactors
- Kallidus
- Moodle
- Office 365
- Blended & flipped learning
- Project management
Qualifications.
- CMI Level 3 — Team Leader / Supervisor2024
- CIPD Level 5 Diploma — Learning & Development2016
- CIM Introductory Certificate in Marketing2013
- PGCE — Post Graduate Certificate in Education (IT)2006
- BA (Hons) Media & Cultural Studies — 2:12006
- Google Certified Teacher—
The portfolio.
A cross-section of learning programmes, eLearning builds and video work — from compliance at scale to technical automotive training.
Let's make something worth learning.
Available for instructional design, eLearning development and L&D consultancy — freelance or permanent. I usually reply within a day.